Softly: Ease your messages

79% of couples fight over text. It's called fexting — and it makes everything worse.

You type something hurtful at 11 pm. You hit send. You spend the next two hours escalating. By morning, a small misunderstanding has become a full-blown fight.

Softly stops that cycle — right inside your keyboard.

HOW IT WORKS

Softly is a keyboard for iPhone that works in every messaging app. Type what you feel. Tap "Soften." See a kinder version that says the same thing without the blame.

• Works in iMessage, WhatsApp, Telegram, Instagram DMs, Slack, Email — everywhere you type • One tap to soften — no copy-pasting, no switching apps, no awkward AI workarounds • Your feelings stay. The blame disappears. • Based on Nonviolent Communication (NVC) — the same framework therapists use

WHAT MAKES SOFTLY DIFFERENT

Unlike couples apps that require both partners to sign up, Softly works for you alone. It's your personal communication tool — like Grammarly for your relationship.

No shared accounts. No partner onboarding. No one needs to know you use it.

WHO IT'S FOR

• You've been in therapy and know "I feel" statements work — but can't access them at midnight when you're exhausted • You've caught yourself using AI to rewrite messages — but it's awkward, and your partner might find out • You fight over text 3-5 times a month and regret what you send minutes after • You're in a long-distance relationship where 90% of conflict happens in chat

BUILT ON SCIENCE

Softly uses principles from Nonviolent Communication (Marshall Rosenberg) and research by the Gottman Institute. Studies show text-based conflicts resolve only 35% of the time vs 85% face-to-face. When you can't talk in person, Softly bridges the gap.

PRICING

Free: 5 message transformations per day. Softly Premium: $9.99/month or $59.99/year — unlimited transformations, full history, priority speed

Your words shape your relationship. Make them count.

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