Maura Lifestyle

Everyone deserves to be understood as a demographic of one. Maura is the Lifestyle Intelligence platform that connects what you own, how you style it, and how your preferences evolve over time, and allows you to share it with brands you love and stylists you trust.

For individuals Your life is more than a series of purchases. Maura helps you turn what you own, how you wear it, and what you love into lifestyle intelligence that belongs to you. Begin with photos already on your phone - of you alone, or group photos - with family or friends. Maura identifies the pieces you are wearing and quietly begins building your digital lifestyle. There is no need to take pictures of every item or catalog it manually.

As your wardrobe grows, Maura helps you: • See what you own in one place • Create and save looks around the life you lead • Receive inspiration informed by your wardrobe and preferences • Remember the pieces and combinations you love most • Share selected intelligence with trusted brands when it benefits you

For brands, stylists, and retail teams Authorized client advisors and professionals gain access through a dedicated experience.

With the client's permission, Maura helps brands, stylists, and retail teams: • Understand what a client already owns and values • Prepare for appointments with relevant wardrobe and lifestyle context • Create looks and recommend what complements the client’s life • Build a relationship beyond the transaction • Understand hero products, attribute performance, and evolving demand through permission-based sharing

Maura complements existing CRM, clienteling, POS, and commerce platforms by adding post-purchase context.

Lifestyle Intelligence built on trust Individuals control their lifestyle insights. They decide if they want to share, what to share, and who may see it. Access is explicit, transparent and revocable. Brand and retail-team access is role-based; each user can only view the organization, customer, and information data they are permitted to see.

Accessing Maura If you received an invitation from a participating brand or organization, use the invitation to enter your experience. Individuals without an invitation may request consideration for Founding Membership from within the app.

Own your lifestyle. Understand your customer. Build better relationships.