Lately: Stay In Touch

One-time purchase. No subscription. No account. Your data stays on your phone, synced through your own iCloud. That's it.

Lately is an address book that tracks who you're overdue to reach out to. Set a cadence for each person (ex: weekly, monthly, yearly) and Lately tells you who's next.

The whole app is one screen: your people, sorted by who you've been out of touch with the longest. Each person has a timer based on the cadence you set. Tap their name when you've reached out and they drop to the bottom.

Cadences are flexible. Weekly for your mom, quarterly for your college roommate, yearly for the mentor you still owe a thank-you. When you log a catch-up, you can add a one-line note ("texted about her new job"). Those notes build into a private timeline for each person you can scroll back through years later.

Notifications

Push notifications are off by default. The list sits there with your overdue people at the top whenever you open it. Turn push on in settings only if you want them.

Privacy

This isn't a social app. Nobody follows anyone, there's no feed to scroll, and your data never leaves your phone except to sync to your other devices through your own iCloud. We don't run a server, so there's nothing on our end to leak or monetize.

Pricing

Free for up to three people. $4.99 unlocks unlimited people and birthday reminders, paid once. That's the only purchase in the app.

Design

Laid out like a physical address book: Instrument Serif for names, Inter for the small type, one ink color. Drag the alphabet rail on the side and the home screen flips into a rolodex.

Who it's for

If you've thought "I should really text them back" three months running, this is for you. Lately is an address book that stays on your phone, not rented from a company that makes its money by knowing who you know. It works for any kind of friendship or family tie worth maintaining.