Roo Authenticated

Prove what you own. Unlock what it's worth. ROO is the trusted resale network for luxury wardrobes — verified pieces, better offers.

ROO is the global digital wardrobe network for luxury collectors. Register your pieces, build your verified wardrobe, and access a new way to manage, discover, and unlock value from the items you own. With ROO, every piece can carry its story: provenance, ownership history, product details, and future opportunities connected to the brands and collectors around it.

Key features:

• Digital wardrobe Create a secure digital record of your luxury items and keep your collection organized in one place.

• Provenance and ownership history View the story behind registered pieces, from brand origin to ownership records.

• Marketplace offers Discover pieces across the ROO network and make offers to wardrobes that own the product you want.

• Wardrobe concierge Use ROO’s AI-enhanced concierge to help manage your wardrobe, surface opportunities, and assist with collecting.

• Brand rewards and access Receive brand promotions, invitations, rewards, and exclusive opportunities connected to the pieces you own.

• iOS-first experience A mobile wardrobe built for collectors, designed around ownership, trust, and access.

ROO turns luxury ownership into a connected experience: every piece, every owner, every story.