Not To-Do

Most people drown in to-do lists. The serious ones know what to cut. Not To-Do is a discipline app for people who want less noise and more signal.

Most apps want you to add more.

Not To-Do is the opposite. It's a discipline app for people who already have too much, and know that the path forward is subtraction.

Build a short list of rules you commit to. Check in once a day. Watch your streak grow. That's the whole app. No infinite scroll. No social feed. No leaderboards. No notifications begging for your attention.

THE INVERSION PRINCIPLE Most productivity apps assume the answer is more. More tasks. More tracking. More gamification. Not To-Do is built on the opposite assumption: most of us know what we should stop doing. We just need a tool that respects our time enough to help us do it.

WHAT YOU GET

• Define your rules. Short, specific, written by you.
• Daily check-in. One tap, one moment of honesty.
• Streaks. Earned, not gamified.
• Reflections. Journal what you notice when you stop reacting.
• The Method. A short course on the inversion principle.

WHO THIS IS FOR

• People serious about cutting junk from their lives
• Founders, students, parents, professionals who feel overwhelmed by their own commitments
• Anyone who has tried 10 habit apps and still ended up scrolling

WHO THIS IS NOT FOR

• People looking for the next dopamine app
• People who want a coach in their pocket
• People who confuse activity with progress

PRIVACY Your reflections, rules, and check-ins are yours. We don't sell data. We don't run ads. We don't share with third parties beyond the infrastructure required to run the app.

SUBSCRIPTION Not To-Do requires a subscription to use.

Weekly: £1.49 Monthly: £4.99 Annual: £24.99

Subscriptions auto-renew unless cancelled at least 24 hours before the end of the current period. Manage your subscription in your Apple ID Settings.

Privacy Policy: https://zuralabs.co/#privacy Terms of Service: https://zuralabs.co/#terms

Built by Zura Labs in Manchester, UK.