Trukalytics

Trukalytics Driver is the on-vehicle companion app for the Trukalytics audience measurement platform.

Open once, and lock your phone. The app runs silently in the background all day, scanning for nearby Bluetooth signals and counting unique devices in range of your truck — measuring the real-world audience exposed to your vehicle's branding as you drive.

At midnight, your daily audience snapshot syncs automatically to the Trukalytics platform, giving brands visibility into impression counts across every route.

Key features: • Continuous background scanning — works all day with your phone locked in your pocket • Unique device counting — no duplicates, every encounter logged once per day • Automatic midnight sync to the Trukalytics dashboard • Manual sync for instant uploads