Nurly

Discover authentic Korean beauty (K-Beauty) products from trusted shops. Pay by bank transfer, earn loyalty points, and get fast delivery.

Nurly is the Korean beauty (K-Beauty) marketplace of Uzbekistan. Browse thousands of authentic Korean cosmetics from independent shops across the country — from everyday skincare and viral makeup to hard-to-find fragrances — all in one app, in four languages.

WHY K-BEAUTY Almost every product on Nurly is sourced directly from Korean brands and Korea-focused sellers. If you love K-Beauty routines — cleansers, toners, essences, serums, sheet masks, sunscreens, cushions, lip tints — Nurly is built for you.

FOR SHOPPERS • Shop authentic K-Beauty from verified local sellers in one place • Filter by category, brand, and price • Save favorites to your wishlist • Track every order from payment to delivery • Earn loyalty points on every purchase and redeem them for discounts • Get personalized recommendations from the AI Beauty Advisor • Available in English, Russian, Uzbek, and Korean

FOR SHOP OWNERS • Open your own beauty shop in minutes (subject to approval) • List and manage products with rich photos and variants • Track orders and fulfill from your phone • View sales analytics and promotions • Request withdrawals from your shop wallet to your bank account

HOW PAYMENT WORKS Orders are paid by secure bank transfer in Uzbek so'm. At checkout we show you the bank account to transfer to, you upload a screenshot of the confirmation, and our team verifies the receipt — usually within 24 hours. Once verified, the shop prepares and ships your order.

PRIVACY AND CONTROL • Manage your profile, addresses, and notifications at any time • Delete your account from the app whenever you want • Read our full Privacy Policy and Terms of Service inside the app

Uzbekistan is our primary market, and shoppers from other countries are welcome too. Questions or feedback? Email us at support@nurly.life — we reply fast.