PitchLab Sales

Master the cold call. Before it matters. Practice real discovery conversations with AI prospects — anytime, anywhere. No scripts. No pressure. Just reps.

Stop losing deals in the first 30 seconds.

Most cold calls fail before they start — weak openers, generic pitches, and no idea how to handle a prospect who just wants to hang up. ColdCall Agent gives you a realistic place to practice, fail safely, and get better before you call the real one.

Real AI prospects. Real pressure.

ColdCall Agent uses live voice AI to simulate executive prospects who behave like the real thing — short answers, instant skepticism, and a low tolerance for bad openers. They won't help you along. They won't fill your silences. They'll try to end the call if you don't earn it fast.

6 executive personas to practice against:

Head of Fraud — focused on chargebacks, false declines, and dispute risk CMO — skeptical of vendors, under pressure to prove pipeline ROI CFO — numbers-only, no patience for vague value props CISO — deeply skeptical of buzzwords, focused on compliance and risk CPO — engineering-constrained, burned by tools that never get adopted CRO — missed quota, heard every pitch, wants outcomes not features

Each persona has hidden pain points you need to uncover through smart discovery questions — just like a real call.

Get coached after every call.

Every call ends with a detailed scorecard:

Overall performance score Breakdown by skill: opener, discovery, objection handling, closing Specific feedback on what you did well Exactly what you should have said instead A straight answer: would you have gotten the meeting? Built for the real skills that matter.

Opening strong with a one-liner that earns 30 more seconds Asking diagnostic questions that uncover quantifiable business pain Handling status quo, authority, and brush-off objections Connecting your product to a business outcome — not just features Knowing when to push and when to ask for the meeting Simple, flexible pricing. No subscription. Buy a token pack and use it on your schedule.

Starter — 5 tokens Standard — 20 tokens Pro — 50 tokens One token = one complete training call with full scorecard feedback.

Who is ColdCall Agent for? SDRs and AEs at B2B SaaS companies who want to sharpen their cold call skills, handle objections with confidence, and walk into real prospect calls better prepared.

The fastest way to get better at cold calls is to make more of them. Now you can — without the stakes.