Trulu - Food & Cosmetic Health

Ever wanted to know how healthy the products you consume and use every day really are?

Trulu helps you understand what's actually in the food, drinks, supplements, and skincare you buy in Australia. Scan a barcode or search a product to see a clear health score from 0 to 100, plus a full breakdown of ingredients, additives, and nutritional quality.

Walking through the supermarket, every label looks the same. "Natural." "Healthy." "No added sugar." It's hard to know what to actually trust. Trulu reads the ingredient list for you, scores the product against a transparent methodology, and tells you exactly why.

SCAN, SEARCH, SCORE Scan any barcode in seconds Search products from Woolworths, Coles, Aldi, and other Australian retailers See a health score from 0–100 for every product Understand exactly what's in your food and skincare

FIND THE BEST ON THE SHELF Browse top-rated products across every category Compare scores within the same category to find healthier options Save your favourites for quick reference next time you shop

SWAP FOR BETTER Get better alternatives when a product scores low Make informed swaps without spending hours reading labels

PERSONALISED TO YOU & YOUR FAMILY Set dietary preferences and allergens for personalised flagging Read plain-language explanations of every ingredient and what the research says

HOW TRULU SCORES Every product is scored against a published methodology covering processing level, ingredient quality, nutritional balance, and ingredient safety. Scores are audited by the Trulu team. The full methodology is available in-app and on our website.

TRULU PRO Try Trulu Pro free for 3 days, then $69.99/year. Or subscribe for $8.99/month.

Pro unlocks: Top-rated product rankings within every category Full product analysis Better alternatives when you scan something low-scoring Category and brand view Household allergens & dietary flagging

BUILT FOR AUSTRALIA-FIRST Trulu is built for Australian shoppers first, with product data from Woolworths, Coles, Aldi, and other major retailers. International products may not be in our database yet.

Trulu is a guide, not medical advice. Always consult a qualified health professional for medical decisions.

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