ShelfTruth

Scan any barcode. See what changed. Find cleaner alternatives. ShelfTruth exposes ingredient swaps, shrinkflation & banned additives.

Your grocery products are changing—and the labels aren't telling you. ShelfTruth exposes ingredient swaps, shrinkflation, banned additives, and reformulations you won't find anywhere else.

Food companies quietly swap ingredients, reduce sizes, and use additives banned in Europe but still legal in the US. You're in the dark about what's actually in your pantry. ShelfTruth brings transparency.

How It Works:

1. Scan any product barcode with your phone
2. Discover real ingredient changes, size reductions, and additive concerns
3. Swap to cleaner alternatives recommended by our AI analysis

What You Get (Free Tier):

• 3 scans per day
• Track 5 pantry items
• Basic product reports
• See ingredient changes vs. last year
• Identify banned-in-EU additives in your home

Unlock Premium ($4.99/month or $39.99/year):

• Unlimited scans with full history
• Track unlimited pantry items
• Advanced AI ingredient analysis
• US vs. Europe comparison (what's banned there, legal here)
• Smart swap recommendations for cleaner alternatives
• Push alerts when your products change
• Historical tracking across product reformulations

Our Database: Built on real, commonly-purchased products with verified ingredient changes. Includes vetted cleaner alternatives and detailed US/EU comparisons that reveal regulatory gaps.

Why ShelfTruth:

• Crowdsourced Community: Food transparency enthusiasts and concerned parents contribute verified ingredient changes
• Real Data: Every swap, reformulation, and additive comparison is researched and verified
• Actionable Intelligence: Not just problems—AI recommends what to buy instead
• Always Updated: New products and changes added weekly

Perfect For: Parents protecting kids from questionable additives. Health-conscious shoppers wanting ingredient clarity. People concerned about shrinkflation hitting their wallet. Anyone who wants to vote with their dollar.

Take Control of Your Pantry Today. Scan, discover, swap. Start with the free tier—3 scans a day are enough to audit your staples. Upgrade to Premium to monitor everything.