Sela - Your voice, remembered.

Capture a memory in your own voice. Sela ties it to where you are and helps you understand how you think, feel, and move through life.

Sela is a voice-first self-awareness system. Capture a memory in your own voice — no typing, no overthinking — and Sela quietly builds a picture of how you think, feel, and move through your life.

Say it out loud One tap. Say what's on your mind. Sela captures your memory, tags your location automatically, and saves it instantly — even offline. No structure, no pressure. Just get it out. Record from your iPhone or Apple Watch, wherever the moment finds you.

Explore what matters Sela gives you guided threads and daily prompts to help you dig deeper — into energy, stress, identity, relationships, and more. Prompts personalize over time based on your recent memories, marked with a sparkle so you know they're tailored to you.

A Different Lens After each memory, Sela offers a gentle reflection — a perspective shift on what you said. Not advice. Just a different way to see it. Want to go deeper? "Talk It Through" opens a guided conversation grounded in your own words.

See your patterns The Insights tab shows what's lifting you up and what's draining you. Browse mood trends, recurring themes, body signals from Apple Health, and patterns that stand out — all built from your voice over time. Scan the highlights or expand any section for the full picture.

Your life, connecting Browse your memories by date or by vibe. Daily snapshot cards summarize your mood and notable moments. Return to a place and Sela gently resurfaces what you felt last time you were there.

Your day at a glance The Home tab greets you by name and shows today's memory count, mood summary, and a personalized card pulled from your patterns. End-of-day prompts help you close the loop. A home screen widget keeps your day visible without opening the app.

Built for real life Sela is for people moving through their day — walking, commuting, running, living. No long sessions. No pressure to write. Capture from your wrist with Apple Watch. Let Health data add context to how your body felt alongside what was on your mind.

Private by design Your voice entries are transcribed and reflected on to help you grow — never shared without your control. Everything is designed to feel safe, simple, and yours.

Voice memory capture with real-time waveform Automatic location tagging and place recognition Sela reflections, perspective shifts, and guided conversations Guided self-discovery threads and personalized prompts Mood trends, energy patterns, and recurring theme detection Apple Health integration for body and lifestyle signals Timeline, vibe, and map views of your moments Daily snapshot cards and end-of-day prompts Home screen widget and Apple Watch recording Offline-first — capture anywhere, sync when ready Golden Hour design — warm, cinematic, atmospheric Sela+ — Subscription Information Sela+ unlocks unlimited memories, longer recordings, and full multi-turn conversations with Talk It Through. The free tier includes 250 memories with core reflections.

Subscription options:

Sela+ Monthly — auto-renewing monthly subscription Sela+ Yearly — auto-renewing annual subscription Payment will be charged to your Apple ID account at confirmation of purchase. The subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period at the same price as the original subscription. You can manage and cancel your subscriptions by going to your App Store account settings after purchase. Any unused portion of a free trial period, if offered, will be forfeited when you purchase a subscription.

Privacy Policy: https://talktosela.com/privacy Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/