Instinct - Dog Enrichment

Give your dog a job. 100+ enrichment drives, tailored to your pet. Lab stealing socks? Collie herding the kids? Fulfil their instincts for a calmer, happier companion.

EVERY BREED IS WIRED DIFFERENTLY

Your dog's behaviour isn't random. It comes from six core instincts, and your breed has a unique mix:

• Scent — Track, find, discriminate • Chase — Pursue, flush, catch • Herd — Control, pattern, anticipate • Retrieve — Find, carry, deliver • Dig — Excavate, destroy, persist • Solve — Think, figure out, create

A Border Collie has a totally different mix to a Beagle. A working cocker isn't the same as a show line. Instinct knows the difference, across 200+ breeds.

HOW IT WORKS

1. Tell us about your dog. Quick questions about breed, age, behaviour, and routine. Instinct builds their unique profile — a weighted mix across all six instincts.

2. Get your daily drives. Every morning, 10–20 minute activities calibrated exactly to your dog's mix. No guesswork. No Googling "enrichment ideas" at 6am.

3. Watch them change. Track your dog's Fulfilment Score over time. See which instincts you're nailing and which need attention.

FOUR TIERS, BUILT FOR PROGRESS

• Foundation — Easy activities. Quick wins. Building the habit. • Intermediate — More challenge. Deeper focus. Longer sessions. • Advanced — Expert-level tasks matched to your dog's peak instincts. • Professional — Real working-dog work. Mini sheepdog trials. Whistle-stop recalls mid-chase. Multi-mark blind retrieves.

100+ DRIVES ACROSS EVERY INSTINCT

From The Garden Scatter for nose-driven scent hounds, to Sprint Past for chase-obsessed collies, to the Earthdog Circuit for terriers bred to go to ground. Each drive includes step-by-step instructions, prep, equipment, and a "Why this works" explanation rooted in what your dog was bred to do.