Siteflow CDO

CDO – Retail Execution & Outlet Management Platform

Digitize retail execution. Track every outlet. Drive performance.

CDO is a powerful, end-to-end platform designed for field sales teams, managers, and organizations to manage the complete retail execution lifecycle, from outlet discovery to performance tracking and incentive validation.

Built for high-performance execution environments, CDO enables teams to acquire outlets, execute campaigns, monitor compliance, and validate billing in one seamless system.

What You Can Do with CDO Outlet Lifecycle Management Discover and onboard new outlets Manage complete outlet journey: Prospect to Active to Audited Classify outlets (Platinum, Diamond, Gold, Silver) Capture geo-tagged outlet data and profiles Retail Execution and Campaign Management Execute large-scale programs like Operation Blue and PFP (Pay for Performance) Track outlet acquisition and competition conversion Monitor branding, cooler placement, and visibility compliance Ensure consistent in-store execution Field Tracking Capture real-time photos (before and after branding) Geo-tagged visit tracking for field reps Maintain daily outlet activity logs Track visibility and stock compliance Invoice Scanning and Validation Scan invoices directly from the app Auto-extract structured data using OCR Link invoices with outlets, campaigns, and timelines Enable accurate and transparent payout validation Incentive and Performance Engine Track performance against targets Validate eligibility for incentives Ensure transparent payout workflows Reduce disputes with audit-backed data Reports and Analytics Track outlet acquisition versus targets View campaign performance insights Monitor team productivity dashboards Access billing and compliance reports Why CDO? End-to-end retail execution platform Real-time field visibility and tracking Data-driven decision making Faster outlet acquisition and activation Transparent incentive and payout system Built for scale across regions and teams Perfect For FMCG and beverage companies Retail distribution networks Field sales teams Trade marketing teams Large-scale campaign execution programs