Basecoat: Skincare for Men

Your skin is your first impression. BASECOAT builds a personalized skincare routine based on your skin type, tone, concerns, and budget, then keeps you consistent with streak tracking and daily check-ins.

SKIN QUIZ Answer a few questions about your skin type, select your Monk Scale skin tone for accurate product matching, flag your concerns, and set your budget. BASECOAT generates a morning and evening routine tailored to you.

DAILY ROUTINES Step-by-step AM and PM routines with product recommendations at every price point. Each step explains why it matters, what it does, and exactly how to use it. Check off steps as you go.

AI SKIN SCAN Take a selfie and get an AI-powered skin analysis. The scan looks at visible hydration, texture, clarity, evenness, and common visible concerns such as dryness, oiliness, acne, dark spots, redness, and wrinkles, then gives personalized skincare recommendations.

PRODUCT SCANNER Snap a photo of any product's ingredient label. BASECOAT reads it with OCR and tells you which ingredients are good, neutral, or bad for your specific skin profile.

PROGRESS TRACKING Daily check-ins track how your skin feels over time. Score history charts show your improvement. Streak calendar visualizes your consistency.

BASECOAT PRO Upgrade to BASECOAT Pro for full personalized routines, product recommendations, AI Skin Scan, and progress photo tracking.

BASECOAT Pro is available as a monthly ($4.99/month) or annual ($29.99/year with 7-day free trial) auto-renewing subscription. Payment is charged to your Apple ID account at confirmation of purchase. Subscription automatically renews unless canceled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period. You can manage and cancel your subscriptions by going to your App Store account settings after purchase.

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