Claro: Scan. Score. Swap.

Scan any product with your camera and get an instant sustainability score across 10 transparent KPIs. No barcode needed — just point, scan, and know the real impact.

Claro makes the sustainability impact of everything you buy instantly transparent.

Point your camera at any product — cleaning supplies, clothing, electronics, cosmetics — and get a clear, honest sustainability score in seconds. No barcode needed.

HOW IT WORKS

1. Scan any product with your camera, paste a URL, or upload a photo
2. Our AI identifies the product, brand, materials, and supply chain
3. Get a detailed score across 10 transparent sustainability KPIs
4. See better alternatives with higher scores

THE CLARO SCORE: 10 TRANSPARENT KPIs

Every product is scored 0-100 across these categories:

• Carbon Footprint — CO2 from manufacturing and transport
• Material Safety — Toxicity and harmful chemicals
• Resource Sourcing — Recycled, organic, and sustainable materials
• Water Impact — Water usage and pollution
• Packaging — Packaging sustainability and waste
• Durability — Product lifespan and repairability
• End of Life — Recyclability and biodegradability
• Supply Chain Ethics — Fair labor and transparency
• Brand Commitment — Company sustainability track record
• Ecosystem Impact — Biodiversity, land, and ocean effects

Each KPI includes a clear explanation of why it scored the way it did, plus a confidence level so you know how reliable the rating is.

HONEST BY DESIGN

We don't practice greenwashing — we expose it.

• Every score shows its confidence level (High, Medium, or Low)
• AI reasoning is visible for every KPI
• "We don't know" is always a valid answer
• Scores are clearly labeled as AI-generated estimates
• Our methodology is fully transparent

DISCOVER BETTER ALTERNATIVES

After scanning a product, Claro suggests more sustainable alternatives in the same category — so you can make better choices without endless research.

TRACK YOUR IMPACT

• See your personal sustainability journey over time
• Track how many products you've scanned
• Watch your average score improve as you choose better products
• Share scan results as beautiful cards on social media

CLARO PRO

Upgrade for unlimited scans, detailed KPI breakdowns, and priority AI analysis.

• Free: 3 scans per month
• Pro: Unlimited scans, full KPI details, priority analysis

All sustainability scores are AI-generated estimates based on available data. Claro does not claim to provide certified sustainability ratings. Scores should be used as a general guide to inform purchasing decisions.