Dogma: Rank Everything

Pizza or sleeping in? The smell of baking bread or a headache suddenly clearing? Petting a friendly dog or finding $5?

Because taste is not a tie.

Welcome to Dogma. It’s an app that puts two completely unrelated things side by side and makes you pick one. Every choice feeds into a personal ranked list of everything you've ever preferred, gradually building your own definitive take on the world.

THE DAILY DROP Every day, a new batch of items lands. You make your binary choices. Behind the scenes, an Elo rating algorithm calculates the exact value of your decisions and slots each item into its proper place.

YOUR MASTER LIST Watch your personal leaderboard take shape. It’s a living record of your actual preferences, not just what you claim to like.

THE DOGMA & THE ABYSS Your choices feed the live global consensus. View The Dogma (the Top 50 highest-rated items on earth) and The Abyss (the Bottom 50). See exactly where your opinions align with the rest of humanity—and where you stand completely alone.

THE SOCIAL RECORD Compare your list with friends to get a definitive compatibility score. Find out exactly where your rankings align, and uncover your biggest, most trivial disagreements.

Rank everything. Leave no room for doubt.