CARF Dealer Intelligence

One platform to run your dealership. Manage inventory, deals, websites, parts & service, payments, customers, and automate more with AI.

CARF Dealer Intelligence is the all-in-one platform built to help automotive dealerships run smarter, move faster, and eliminate the disconnected systems that slow teams down.

Manage your dealership from one connected platform — inventory, deals, customers, websites, AI tools, parts and service, payments, advertising connections, warranty products, and more.

Keep your vehicle inventory organized from anywhere. Add and manage units, create AI-assisted vehicle descriptions, manage photos and videos, update pricing, and publish inventory across your dealership website and connected automotive marketplaces without repeatedly entering the same information into multiple systems.

CARF helps your sales and finance teams move deals forward with connected workflows for customer information, deal activity, documents, approvals, notes, and internal communication. Managers gain greater visibility while your team spends less time switching between systems and repeating administrative work.

Your dealership website can connect directly with the same platform running your inventory and operations. Inventory updates flow through automatically, helping keep vehicle information current while giving customers a modern online experience designed around your dealership.

CARF Parts & Service brings that same connected workflow into your service department. Customers can book service online, appointments flow into your calendar, and technicians can complete digital vehicle inspections directly from their phones — including inspection checkpoints, tire measurements, photos, notes, and recommended repairs.

Service advisors can turn inspection results into repair recommendations and send estimates directly to the customer's phone. Customers can review, approve, or decline work line by line without waiting for another phone call.

Approved repairs can flow directly into the parts process, helping your team identify required components, reserve available inventory, organize purchasing, and connect with supported Canadian parts suppliers.

When the work is complete, send customers a digital payment request so they can pay directly from their phone and funds can be deposited into your connected payment account.

CARF also connects dealers with warranty providers and AI-assisted warranty tools designed to help teams identify appropriate coverage options and make the warranty sales process easier for both staff and customers.

Dealer Connections gives your dealership one central place to activate and manage integrations with advertising channels, payment providers, warranty partners, automotive services, websites, and other dealership technology.

And AI is built throughout the platform to help your dealership do more. From creating vehicle listings and assisting with warranty selection to supporting dealership workflows, analyzing information, and reducing repetitive administrative work, CARF is designed to make AI practical for everyday dealership operations — while keeping your team in control.

CARF is built for the entire dealership, not just one department.

Whether you're adding inventory, advertising a vehicle, working a deal, helping a customer, managing your website, completing a service inspection, ordering parts, collecting a payment, or growing your dealership, everything works together in one connected ecosystem.

Spend less time entering the same information into different systems. Reduce unnecessary phone calls and manual processes. Give your staff better tools. Give your customers a better experience.

One platform to run your dealership.