Tonita: AI Shopping Assistant

Tell Tonita your vibe or upload a pic and you can shop across millions of items, refine based on what matters to you, and try on virtually before you buy.

Tonita is the AI shopping assistant that actually gets what you mean. Tell it your vibe, occasion, fit, or budget, and it searches millions of items across thousands of brands to find your perfect look including clothing, footwear, and accessories.

With Tonita, you can:

Shop With Text or Pics Describe what you're after or upload a screenshot to search by vibe, occasion, or budget.

Brainstorm and Refine Tonita asks follow-up questions on color, fit, sizing, budget, material, and styling, to narrow results as you go. Tap "show similar" on anything you like to explore more in that direction.

Try Before You Buy Upload a photo of yourself to virtually try on any item, right from the chat or the product page.

Understand Reviews Tonita shares key highlights and summarizes reviews on every product, so you don’t have to scroll through hundreds of ratings.

Save and Share Heart an item to save for later, and share products or full looks with a friend in one tap.

There isn't just one way to shop. Sometimes it's about price or practicality; other times it's style, fit, material, or longevity. What matters to you shifts with the occasion — work, travel, a wedding, outdoor adventure, or just everyday wear. Tonita is built around that reality instead of forcing everything into rigid categories or a single search box. Stop bouncing between tabs across ten different stores. Describe your idea, upload a photo, or just start talking, and Tonita navigates you to the perfect look. Shop and explore on your terms:

Budget and Value Fast fashion and sale finds to investment pieces and everyday staples

Style and Aesthetic Minimalist, maximalist, classic, streetwear, formal, playful, utilitarian, fashion-forward, or timeless — and any combination you’d want

Trends and Classic Staples What's popular now, last season's styles, and pieces meant to outlast any trend cycle

Setting and Occasion Work, travel, special events, outdoor use, or everyday wear

Fit, Sizing, and Comfort Petite and extended sizing, relaxed or tailored fits, comfort-first designs

Materials and Feel Natural fibers, performance fabrics, structured pieces, warmth, breathability

Durability and Care Machine-washable, wrinkle-resistant, or high quality tailoring

Sustainability Preferred materials, production methods, and brands taking different approaches

Brand Discovery Familiar labels alongside emerging brands and niche designers

Style a Full Look apparel, footwear, and accessories considered together, not in isolation

"So much easier than using Google or browsing individual brands — now I just describe what I want in plain English." — Tonita User, 5 Stars