PureProof

Every PURELUXE batch is independently lab-tested — now you can see the proof. Scan your bag for batch-specific nutrition and safety results.

Nutrition Confirmed. Not Just Promised.

Every PURELUXE Pet Food batch is tested by independent laboratories across 20+ safety and quality protocols. PureProof puts those verified results in your hands — scan your specific bag and see the lab proof behind every batch. Nutrition confirmed. Safety verified. Batch by batch. Fact by fact. No guessing, no marketing spin.

HOW IT WORKS • Scan - Use the in-app scanner to capture the UPC and Lot Code on your PURELUXE bag. • Verify - Instantly receive your bag's Transparency Score. • Analyze - Review your full lab report across 7 critical quality categories.

WHAT GETS TESTED • Nutritional Validation - Confirms Naturox levels, our 'natural' preservative while verifying no chemical preservatives are present. • Food Safety & Toxin Testing - Verifies your pet's food is free from harmful contaminants. • Heavy Metal Safety - Tests for iron, mercury, and lead. • Heart Health - Confirms taurine levels are present and verified. • Skin & Coat Health - Validates omega-3 levels for a healthy coat. • Cook Quality - Measures how thoroughly carbohydrates cooked during production. • Natural Preservation - Confirms Naturox levels, our 'natural' preservative while verifying no chemical preservatives are present.

KEY FEATURES • Batch-Specific Results - See data for the exact bag you purchased, not industry averages. • Scan History - Keep a 12-month archive of every bag you've scanned. • Ingredient Science - Learn what's behind each PURELUXE formula and why it matters. • Secure Account - Save your data and receive personalized updates.