Diageo SalesBuddy

This application supports field sales teams by actively guiding retail execution, not just capturing activity. It helps sales representatives and supervisors plan outlet visits, execute tasks with intelligent prompts, capture outlet-level data, and track execution performance in real time. The app uses contextual nudges to drive the right actions at each outlet, improving on-ground decision-making, execution consistency, and productivity, while giving supervisors clear visibility into retail execution and outcomes.