Ernie: Stop Impulse Buys

See the true cost of every purchase in hours of your life. Skip the impulse buy, watch your savings grow.

THE PROBLEM

That $200 purchase isn't just $200.

It's 8 hours of your life you'll never get back. It's $1,400 you won't have at retirement.

Every impulse buy has two hidden costs: the time you worked to earn it, and the future wealth you'll never see. Ernie shows you both.

WHAT ERNIE DOES

Before you buy anything, Ernie reveals the true cost:

1. Time Cost: How many hours you'd have to work
2. Opportunity Cost: What that money could become if invested until retirement

That $50 coffee maker? 2 hours of work today, or $350 in your retirement account.

Suddenly, "I can afford it" becomes "Is it worth it?"

HOW IT WORKS

1. Tell us your hourly rate, birthday, and when you want to retire
2. Enter the price of something you're tempted to buy
3. See both costs: hours of work AND lost retirement growth
4. Decide: buy it, skip it, or save it for later

Ernie does the math. You make better choices.

THE DUAL COST CALCULATION

Most apps show you one number. Ernie shows you two:

Time Cost = Price / Your Hourly Rate "This costs 8 hours of your life"

Opportunity Cost = Price invested at 7% until retirement "This could be $1,400 when you retire"

When you see both numbers together, impulse purchases lose their power.

KEY FEATURES

• Dual Cost Display: See time cost AND retirement opportunity cost
• Personalized Projections: Based on YOUR age and retirement timeline
• Investment Growth Charts: Watch how your savings compound over time
• Maybe Later List: Save items to reconsider when the impulse fades
• Smart Reminders: Get notified to reconsider saved items
• Savings Dashboard: Track items skipped, hours saved, and future wealth gained

WHY IT WORKS

$200 feels affordable. 8 hours of work makes you pause. $1,400 in lost retirement savings makes you walk away.

That's the power of seeing both costs.

YOUR FUTURE SELF WILL THANK YOU

Every impulse you skip becomes:

• Hours you didn't spend working for stuff you don't need
• Money that compounds for decades
• Real progress toward retirement, a home, or financial freedom

Skip 3 impulse buys a month. In 30 years, that's over $100,000 in retirement wealth.

PRIVACY FIRST

Your income, age, and financial goals stay on your device. No accounts. No data selling. No ads. Just you and your future.

QUICK SETUP

Enter your birthday, retirement goal, and income (hourly, salary, or paycheck - we'll calculate the rest). Setup takes 2 minutes. The impact lasts a lifetime.

Download Ernie. See what you're really giving up.