Marketing Slot

Spin the reels for who, where, when and what for. Then ask yourself what would actually work for that person.

Marketing Slot is a thinking aid for marketers, indie developers and founders.

It shows a slot machine that combines marketing conditions at random — who, where, when, and what for. Before you start building on a hunch, you get to put the target and the situation into words.

HOW TO USE IT

1. Spin the reels
2. Look at the combination of who, where, when and what for
3. Work out what service or app would hold up under those conditions

WHO IT SUITS

• Indie developers stuck for the next app or service idea
• Planners and marketers who want something other than the usual brainstorm
• Founders and side-hustlers who want to test whose problem their idea solves

WHY IT HELPS

• A random combination brings a viewpoint you would not have reached on your own
• It builds the habit of asking "who uses this" instead of "what do I want to make"
• Works offline, so you can spin the moment something occurs to you

Look at reality before you build on a hunch. Every spin sharpens the resolution of the plan.