Ay Up Me Duck

Ay Up Me Duck! 

Find giant sculptures to unlock rewards. Complete a town trail by finding every duck to enter our prize draw for great days out across Amber Valley!

AAy Up! The ducks have landed in Amber Valley, and they’ve brought prizes with them!

Join the ultimate outdoor treasure hunt with the Ay Up Me Duck Trail app. Our streets and shop windows have been transformed into a vibrant gallery of giant, colorful duck sculptures and charming mini ducks.

Whether you are in Alfreton, Heanor, Belper, or Ripley, use this app to navigate the trail, unlock rewards, and compete for grand prizes.

How it works: The Great Scavenger Hunt: Use our interactive map to find giant ducks and track down the "minis" hidden in local shop windows. Instant Rewards: Check in at any Giant Duck sculpture to unlock an instant digital reward! Win Prizes: Want to win a "Great Day Out" in Amber Valley? Complete a town! Find every single duck in Alfreton, Heanor, Belper, or Ripley to earn an entry into a prize draw. Free Family Fun: A budget-friendly way to explore your local high street and keep the kids entertained. Capture the Magic: Find the most Instagrammable ducks and share your trail journey with the community. Ay Up Me Duck is more than just a walk—it's a quest! Download now, support your local shops, and see if you can complete the set.