Informed Consumer

Know who’s behind the brands you buy. Scan or search products to learn about company ownership, products, politics, charities, and controversies.

Informed Consumer helps you learn more about the companies behind everyday products.

Scan a barcode or search for a product or company, then review organized information about the company behind it, including company details, related products, politics, charities, and controversies.

Whether you are shopping, comparing brands, or simply curious about who makes what, Informed Consumer gives you a convenient way to look beyond the label.

Features include:

• Barcode scanning for quick product lookup • Product and company search • Company name, logo, headquarters, and website where available • Related product information • Topics for products, controversies, politics, and charities • Clear company summaries • No account required to browse company information

Informed Consumer is designed to help shoppers make more informed choices by making company information easier to find and understand.