Bag Lab

Your new 24/7 personal club fitter with persistent optimized memory — ask anything about your gear and get clear, personalized answers powered by AI.

Bag Lab helps you understand what's in your golf bag, find the gaps, and make smarter equipment decisions — all powered by real fitting data and AI.

See your bag clearly. Check the clubs you carry and get an instant optimization score. Bag Lab estimates your distances, maps your yardage gaps, and shows you exactly where your bag is strong and where it needs work. No launch monitor required — just your clubs and your carry distances.

Explore equipment that actually fits. Browse 550+ clubs from every major brand, filtered by your swing speed and preferences. Every iron shows a Forgiveness Fit rating so you can instantly compare how forgiving a club is relative to what you play now. Search by brand or model, adjust for launch, spin, shot shape, and budget, and see which clubs are a strong match for your game.

Get fitting-level advice from Lab Assistant. Ask questions about your bag the way you'd talk to a fitter. Lab Assistant knows your clubs, your distances, and your gaps — and gives you grind-level wedge analysis, shaft compatibility checks, and replacement priorities based on your actual setup. It's like having a knowledgeable fitter in your pocket.

Built for every golfer. Whether you're a single-digit player dialing in wedge grinds or a weekend golfer who just wants to know if a 5 wood would help, Bag Lab meets you where you are. Set up in 30 seconds with a simple bag checklist, or go deep with full club specs, shaft details, and advanced fitting preferences.

What's inside:

• Optimization score based on your real bag composition
• Gap map showing carry and total distance coverage
• Equipment Explorer with 550+ clubs across drivers, woods, irons, wedges, and more
• Forgiveness Fit Index with visual scale and comparison to your current irons
• Lab Assistant — AI-powered fitting advice grounded in your actual equipment
• Bulk add for irons, fairway woods, and wedges with catalog autofill
• Shaft recommendations scoped to your club type
• Ball fitting recommendations
• Works with your distances — no launch monitor needed

Bag Lab is free to use. Sign in with Apple to unlock unlimited Lab Assistant access with complimentary premium for new members.

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