Front Row AI

Explore Topshop catwalk looks, go behind the scenes, and save your favourite pieces — all powered by AI from THG Studios.

Front Row AI brings the catwalk to your pocket. Experience live fashion events in augmented reality — identify products on models in real-time, try them on virtually, and shop instantly.

LIVE CATWALK EXPERIENCE Watch runway shows live through your phone's camera. Our on-device AI recognises products as models walk past, showing you prices and details in real-time. Capture your favourite moments and share them.

AI-POWERED VIRTUAL TRY-ON See yourself wearing any item before you buy. Take a quick selfie and our AI generates realistic try-on images so you can shop with confidence.

SMART SEARCH Ask for what you want in plain language — "What was the model in the red dress wearing?" — and get instant, personalised recommendations powered by on-device search that works offline.

BUILD YOUR LOOK Save items to your wishlist, create custom outfit boards, and shop directly on Topshop when you're ready to buy.

INTERACTIVE EVENT MAP Navigate the venue with an interactive floor plan showing zones, sponsors, and catwalk routes.

REAL-TIME INSIGHTS See what's trending live — top products, save counts, and what other attendees are loving.