What the Color: Identifier

Point, tap, done: What the Color names every color around you — with spoken color names and personal warnings for shades you might confuse.

Point your camera at anything and know its color instantly. What the Color identifies, names, and speaks the colors around you — built for people with color vision deficiency, and useful for anyone who needs to name a color with confidence.

IDENTIFY COLORS IN REAL TIME • Tap anywhere on the live camera view to identify the color at that exact point • Drag the crosshair to explore — the result updates as you move • Pinch to zoom for pixel-precise picking, and turn on the torch in low light • Import photos from your library and pick colors from any pixel

ACCURATE NAMES YOU CAN TRUST • A curated database of over 200 named colors, organized into color families • Perceptual matching (Delta E in CIELAB) finds the closest human-recognizable name • A confidence score tells you how exact the match is • HEX and RGB values for every sample

MADE FOR COLOR BLINDNESS • Choose from 8 vision profiles: protanopia, protanomaly, deuteranopia, deuteranomaly, tritanopia, tritanomaly, and achromatopsia • Personal confusion warnings: the app flags colors you are likely to mix up with your profile — with practical tips on how to tell them apart • Full VoiceOver support throughout the app

HEAR YOUR COLORS • Optional speech output announces every color name out loud • Include confusion warnings in the spoken result if you want them

TRUE COLORS IN ANY LIGHT • Guided white-balance calibration keeps names accurate indoors, outdoors, and under artificial light • Live feedback tells you when a sample is too dark or overexposed

SAVE AND ORGANIZE • Bookmark colors, add notes, and search by name or HEX • Sort by date, name, or hue — and export your collection as JSON

Whether you are matching clothes, checking a ripe fruit, reading a chart, shopping, or simply curious — What the Color gives you a fast, reliable answer to one question: what color is this?