HowPure: Decode Ingredients

Decode every ingredient on every cosmetic, skincare and beauty product. HowPure is the ingredient scanner that explains what's inside, scores it, and matches it to your skin.

Scan any product barcode and instantly see a 0–100 safety score, a plain-language breakdown of every INCI ingredient, and personalised warnings based on your sensitivities and values. Then find better-scoring alternatives and see where to buy them.

WHY HOWPURE

Most cosmetic scanners make you configure everything yourself. HowPure starts with personas — pick a profile in seconds, then customise what matters to you.

• 0–100 safety score for every cosmetic • Each INCI ingredient explained in plain English • Personalised alerts for allergens, parabens, sulfates, silicones • Find safer, better-scoring alternatives instantly • Scan history, favourites, and reviews from other users

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