Pathway Tap

One tap. Zero friction.

Pathway lets shoppers instantly access product information by tapping their phone on an in-store tag. No apps to download. No scanning. Just tap and go.

With Pathway, retailers can link a single NFC tag to multiple product URLs — perfect for racks, shelves, or featured displays. Shoppers see a clean, fast preview of what’s available and can open products instantly on their phone.

How it works • Tap your phone on a Pathway tag • Instantly view available products • Open product links with one touch

Why Pathway • Zero friction — works via App Clip, no install required • Fast & lightweight — loads instantly • Flexible — one tag can link to multiple products • Designed for retail — clean, focused, distraction-free

Pathway is built for modern retail environments where speed, simplicity, and experience matter.