Proxima SFA - Field Sales

Power your sales team with AI route planning, quick order booking, customer geo-mapping, and live tracking—ensuring faster visits, better productivity, and higher sales.

Proxima SFA is a complete, intelligent field sales automation platform designed to help businesses streamline daily operations, improve outlet coverage, reduce travel time, and boost sales performance. Powered by advanced AI route optimization and real-time insights, Proxima SFA offers everything your field team needs to work faster, smarter, and with complete visibility. Whether you're managing an FMCG sales team, distributor network, or field executives across multiple regions, Proxima SFA ensures seamless execution and reliable performance in every market.

-AI-Powered Route Optimization Reduce travel time and increase daily outlet coverage with intelligent route planning. Proxima SFA automatically suggests the most efficient route based on customer locations, visit priorities, and traffic patterns. This helps executives complete more visits with less effort and ensures consistent on-field productivity.

-Smart Order Booking & Sales Execution Take orders instantly with a fast and intuitive order management system. Easily browse products, capture quantities, verify stock, apply pricing rules, and generate invoices on the spot. Proxima SFA supports multiple sale types such as pre-sales, van sales, delivery orders, collections, and returns.

-Customer Mapping & Geo-Validation Proxima SFA ensures accurate customer locations with built-in geo-code validation. The app automatically identifies incorrect or outdated GPS coordinates, helping you maintain a clean customer database and enabling more accurate route planning and reporting.

-Real-Time Performance Insights Track field activity as it happens. Managers get access to visit logs, order history, location trails, productivity metrics, and key sales KPIs in real time. Monitor coverage, identify gaps, and take timely corrective actions to improve overall field performance.

-Beat Plan Automation Plan daily, weekly, or monthly outlet visits effortlessly. The app supports automated scheduling, priority tagging, territory assignment, and customizable beat plans designed for fast-moving industries like FMCG, beverages, dairy, pharma distribution, and retail.

-Reliable Offline Mode Proxima SFA is built for field conditions. Even in low-network areas, users can take orders, record visits, and capture customer data. The app automatically syncs once a connection is restored.

-Store Surveys & Audits Conduct in-store surveys, track visibility, capture photos, and record compliance details. Proxima SFA helps teams maintain planogram standards and ensure brand execution.

-Collections, Payments & Finance Record payments, collections, credit details, and outstanding balances instantly. Proxima SFA centralizes financial data to help teams work more transparently and efficiently.

-Master Data Management Manage customers, products, pricing, schemes, POS materials, and stock—all in one place. The system ensures consistency across field teams and back-office operations.

-Designed for FMCG & Beyond Proxima SFA is trusted by businesses across FMCG, distribution, beverages, food processing, consumer goods, dairy, pharma, and retail. The app is built to scale from small teams to enterprise-level deployments.

-Why Proxima SFA? AI-powered routing for faster field operations Accurate customer geo-coordinates Faster order booking and visit management Real-time tracking and dashboards Optimized beat plans and territory control Offline-friendly and easy to use Powerful features built for FMCG field needs

With Proxima SFA, your sales team stays organized, efficient, and fully in control of their daily activities. Empower your field force with a smart, modern, AI-driven SFA app that delivers speed, accuracy, and complete visibility.