Swim Squad App

The ultimate swimming coaching app — built by coaches, for coaches.

Unlike traditional club management apps, this platform is designed specifically to support what matters most: planning, delivering, and improving training sessions. Every feature has been carefully developed to streamline a coach’s workflow, save time, and enhance swimmer performance.

Powerful Session Planning:

• Create detailed, professional training sessions with ease.
• Intelligent tools assist with accurate distance calculations and breakdowns
• Build and reuse a custom drill library, seamlessly integrating drills into sessions
• Keep everything organised and accessible in one place
• AI-Powered Coaching Support

Meet Helper — your built-in AI assistant.

• Analyses historical session feedback to identify trends
• Supports smarter planning and continuous improvement
• Ensures your sessions evolve with your swimmers’ needs

Calendar & Session Management:

• Stay fully organised across your coaching schedule.
• View sessions in a clean, intuitive calendar layout
• Filter between personal sessions or full club schedules
• Quickly access past and upcoming sessions

Attendance & Performance Feedback:

• Track engagement and monitor progress effortlessly.
• Record attendance directly within sessions
• Capture structured feedback using simple forms
• Transform feedback into clear charts and data insights to inform coaching decisions

Integrated Admin Tools:

• Reduce time spent on admin so you can focus on coaching.
• Built-in invoice generation based on sessions, hours, and competitions
• Log and manage coaching activity with ease

Resources & Organisation:

• Keep everything you need at your fingertips.
• Upload and manage documents in a centralised handbook
• Create notes and checklists to support session delivery
• Tick off tasks as you go to stay on track

Smart Notifications:

• Never miss important actions.
• Receive reminders to complete attendance and feedback
• Stay on top of your coaching responsibilities in real time

Modern coaching demands modern tools.

This app combines powerful functionality with intelligent automation to help you coach more effectively, stay organised, and deliver better outcomes for your swimmers.

Whether you’re coaching a small squad or managing multiple sessions across a club, this is your all-in-one solution for smarter swimming coaching.