Bloom Care

Bloom Care supports women from early pregnancy through the postpartum period with weekly guidance, emotional check-ins, newborn routine logging, and access to a dedicated Care Buddy for non-medical support.

Bloom is designed as a companion, helping mothers understand each stage of their journey, follow their baby’s weekly development during pregnancy, and feel supported in the early days of motherhood.

Pregnancy Support:

1. 40-week pregnancy tracker showing your baby’s weekly development.
2. Weekly reflections for mum to notice physical and emotional changes
3. Stage-based guidance about common experiences throughout pregnancy
4. Space to pause, reflect, and feel more connected to the journey

Postpartum Support

1. A dedicated postpartum mode for the early weeks after birth
2. Emotional and wellbeing check-ins focused on supporting new mothers
3. Information about common postpartum experiences to help mothers understand this stage
4. Tools to log daily newborn routines, including sleep, feeding, diapering, and bonding moments
5. Simple visuals to help mothers observe patterns over time (non-medical)
6. Support for adjusting to life with a newborn through calm, structured prompts

Care Buddy (Non-Medical Support)

Bloom gives mothers the option to connect with a Care Buddy- a trained, non-clinical maternal support professional. A Care Buddy offers encouragement, practical guidance, and a supportive presence throughout pregnancy and the postpartum period.

They are there to listen and guide, not to provide medical advice or clinical services.

Important Note

Bloom Care does not provide medical advice, diagnosis, treatment, or emergency services and does not replace your doctor, midwife, paediatrician, or other healthcare professionals. All logs and check-ins are for personal reflection and routine support only. Always seek the guidance of a qualified health provider with any questions about your health or your baby.