Paras Jewellers

Saraf Sobagmal Parasmal Pagaria & Co., fondly known as Paras Jewellers, is a name that has stood the test of time in the heart of Jaora. For over three generations, our family has carried forward a proud legacy of trust, craftsmanship, and tradition in the world of gold and silver jewellery. What began as a humble journey by our forefathers has today become a trusted destination for fine jewellery, cherished not only in Jaora but also by patrons from far and wide.

Our story is woven with values of integrity, customer trust, and uncompromising quality. For decades, families have celebrated their most memorable occasions with us – be it weddings, festivals, or special milestones. Each piece of jewellery from Paras Jewellers is more than just an ornament; it is a token of heritage, artistry, and emotion.

Our Legacy:

The Pagaria family has been associated with the jewellery trade for three generations. With every passing era, we have embraced evolving designs and customer expectations while staying true to our core – purity in gold and silver, transparent business practices, and personalised service. This legacy has made Paras Jewellers a household name in Jaora, synonymous with trust and reliability.

Craftsmanship & Collection:

At Paras Jewellers, we believe jewellery is not only an adornment but also a reflection of one’s identity and tradition. That is why we curate and craft pieces that blend timeless elegance with contemporary style.

Our collection spans across:

• Gold Jewellery: Intricately designed bangles, necklaces, earrings, rings, and bridal sets crafted in 18k, 22K and 24K gold.
• Silver Jewellery & Articles: From traditional anklets and payals to modern designs, along with silver utensils and gifting items that add grace to every household and celebration.
• Every design is carefully crafted to suit both traditional tastes and modern sensibilities. Whether it’s the grandeur of bridal jewellery or the subtle elegance of daily wear, our pieces are designed to become lifelong companions.

Trust & Purity: For us, trust is the true ornament. We are committed to offering jewellery that is hallmarked and certified for purity. Our transparent pricing, customer-first approach, and emphasis on quality have made generations of families choose us with confidence.

Why Paras Jewellers?

• A heritage of over three generations in gold and silver.
• Designs that balance tradition and modernity.
• Commitment to purity, hallmarking, and authenticity.
• Warm, personalized service where every customer is treated like family.
• A trusted name in Jaora for weddings, festivals, and special occasions.

Carrying the Legacy Forward As we continue our journey, Paras Jewellers remains devoted to preserving the values instilled by our forefathers while embracing innovation and design trends that appeal to the new generation. Our vision is to continue being a part of every household’s celebrations, offering jewellery that is as timeless as the memories it creates.

With our digital-first approach, we now offer exciting features on our application:

• Current Gold Rates - View Current gold prices on application.

• Digital Gold – Buy and secure pure gold digitally with complete safety and transparency.

• Gold SIP (Systematic Investment Plan) – Invest in gold with flexible monthly installments, making it easier to build wealth for your future.

• Book My Gold – Lock your gold rate in advance and enjoy protection from price fluctuations.

• Gift Cards & Vouchers – Share the joy of jewellery by gifting your loved ones the freedom to choose from our collection.

• Exclusive Designs Online – Explore a wide collection of jewellery pieces digitally before visiting the store.

At Saraf Sobagmal Parasmal Pagaria & Co. (Paras Jewellers), we don’t just sell jewellery – we craft heirlooms that carry forward your family’s stories, traditions, and love across generations.