Formula IQ

Formula IQ is your science-based beauty companion built by Dr Michelle Wong of Lab Muffin Beauty Science and Jen Novakovich of The Eco Well. Search any product, read our analysis, discover its ingredients, and understand what it will actually do for your skin.,

Whether you’re overwhelmed by labels, curious about ingredients, or want to optimise your routine, Formula IQ gives you clear, evidence backed insights you can trust.

Key Features

• Ingredient Insights - Analysis backed by peer-reviewed science • Product Ratings - Real customer feedback on effectiveness • Search the Database - Explore thousands of products across categories • Just For You - Discover products matched to your skin • Filters for Concerns - Acne, pigmentation, sensitivity, dryness and more