Universal Imports Rewards

Serving Rochester with trusted import auto care since 1985.

Universal Imports is a trusted automotive sales and service center located in Rochester, NY, specializing in high-quality pre-owned European and import vehicles. Since 1985, we’ve built a reputation for honesty, expertise, and personalized service. Our team provides complete vehicle care—from expert diagnostics and repair to preventative maintenance and performance upgrades. We are proud to serve generations of customers who value reliability, craftsmanship, and transparent communication. Our inventory features carefully selected pre-owned vehicles from brands such as Audi, BMW, Porsche, Mercedes-Benz, Volkswagen, and more. In addition to sales, we offer a full-service repair shop staffed with experienced technicians who understand the unique care that import vehicles require. The Universal Imports Rewards app was designed to enhance the customer experience through a digital loyalty program. Customers can earn points for service visits, vehicle purchases, and more—and track those points directly in the app. As points accumulate, users can level up through Platinum, Sapphire, and Black Diamond tiers, unlocking even more exclusive rewards, offers, and benefits. In addition to managing reward points, the app also provides access to current promotions, new inventory updates, and important service reminders—all in one convenient place. Whether you’re visiting us for routine service or looking for your next vehicle, Universal Imports is committed to delivering outstanding results and building lasting relationships.