ProfitMetrics

ProfitMetrics shows your true profitability in real time across orders, products, customers, and channels. Scale what makes money and stop what does not.

Track the full flow from revenue to gross profit to contribution margin to net profit. Compare stores and segments, filter by date, and make decisions on POAS® (Profit on Ad Spend), not guesswork.

REAL-TIME PROFIT TRACKING • Monitor revenue, gross profit, contribution margin, and net profit as they update • View daily, weekly, and monthly performance at a glance • Filter by store or date range to answer specific questions fast • Visualize trends to spot what lifts or erodes margin

ORDER-LEVEL PROFIT, EXPLAINED • Full cost breakdown: product cost, shipping, payment fees, packaging, and ad spend • Gross profit and margin %, plus contribution margin to show what is available to reinvest • Break-even POAS® is 1 to anchor bidding and budgeting decisions • Line-item details per product with quantities and pricing

MARKETING ROI ON POAS® • See blended POAS® across all channels and POAS® by campaign to understand advertising efficiency • Identify channels that add profit, not just revenue, and shift budget accordingly • Track new vs returning customers and new customer POAS® to gauge acquisition efficiency

CUSTOMIZABLE METRICS (40+) • Orders: total orders, first-time vs returning, AOV, cost per order, profit by order type • Customers: new and returning counts, LTV, CAC, revenue by segment • Marketing: total ad spend, ad spend % of revenue, blended ROAS for context, blended POAS®

WHO IT IS FOR • E‑commerce owners who need instant profit visibility • Marketing managers optimizing toward contribution margin and POAS® • Multi‑store retailers on Shopify, WooCommerce, and more • Agencies managing client accounts and budget allocation

THE PROFITMETRICS ADVANTAGE Most analytics tools stop at revenue. ProfitMetrics puts profit first. Every metric and breakdown answers one question: Are we actually making money?

Get transparency into the costs behind your revenue. See which products, customers, and campaigns drive real profit, not just sales volume. Install ProfitMetrics and make decisions with facts, not hope.