Primary: News in Depth

Winner of Apple's 2026 Apple Design Award for Social Impact, Primary is your source for spatial video news from journalists reporting around the world.

News, from a new perspective.

Collapsing the distance between you and the story, Primary delivers spatial video news captured by experienced journalists shot on iPhone. Every scene is witnessed, verified, and documented on the ground - no AI. Just real events, filmed in real time.

With contributors positioned around the world, Primary brings you inside major events as they unfold. Step into protests, conflict zones, climate disasters, and human stories behind the headlines.

Designed for Apple Vision Pro, Primary offers a direct eyewitness view from the unique perspective of spatial video.

Immersive. Global. Verified.

What You'll Experience:

• Verified, real journalism: All footage is captured by trusted, experienced reporters. Nothing artificial.
• Spatial video: Step into news events with depth, presence, and clarity.
• On-the-ground reporting: Journalists filming real-time events as they happen.
• Story updates: Follow evolving stories with new footage and context.
• Objective, accountable reporting: Editorial standards rooted in accuracy and transparency.
• Independent journalism: Reporter-driven stories with no AI content.
• Completely free: Access stories without subscriptions nor in-app purchases.

Why Primary

News should be witnessed, not simulated. Primary brings journalism back to the field, offering a deeply human, first-person immersive view into events shaping our world. You aren’t just watching the news; you’re standing where it happened.