This Is DeLaCruz

Go behind the scenes of live music. Watch interviews, tour setups, and exclusive content from the pros who make the shows happen. Welcome to This Is DeLaCruz.

This Is DeLaCruz – The Backstage Pass to Live Music Production

This Is DeLaCruz is the first app of its kind dedicated to the crew behind the curtain—the audio engineers, techs, and creatives who make live music happen. Created by former touring audio engineer Nick DeLaCruz, this platform puts the spotlight on the unsung heroes of the road. From front-of-house to backline, lighting to wardrobe, we bring the full production story to life.

If you’ve ever wanted to know what really goes into building a world-class tour—or how to be a part of it—this app is for you.

Watch Exclusive Content • Interviews with Touring Pros: Hear firsthand from the sound engineers, system techs, production managers, and gearheads who tour with top artists. • On the Road Series: Follow our documentary-style series as we go behind the scenes at real shows, rehearsals, and tour setups with major artists and their crews. • Full Rig Breakdowns: Get in-depth walkthroughs of full audio and stage setups with the engineers who designed them. • Extended Cuts (Members Only): Access never-before-seen moments, backstage hangs, bonus Q&As, and longer interviews available only in the app.

Join Industry-Specific Groups We’re more than a content platform—we’re building a community of professionals and aspiring crew alike. With group features tailored to your role and interest, there’s a space for everyone:

• Ask a Pro: A direct line to the experts. Post questions for the very people featured in our interviews and get real answers from real pros. • Crew Lounge: A private group for paid subscribers where industry pros and fans connect, share advice, and talk shop. • Help Wanted: A job board and gig post space for real-world opportunities—from one-offs to tour placements. • Women on Tour: A dedicated space to support, empower, and highlight women in the touring industry, with exclusive content and community leadership. • Mentorship Corner: Match with mentors or offer your experience to help guide the next generation of road warriors.

Learn From the Best • Live Panels and Webinars: Watch panels hosted by touring experts on everything from RF to routing. • Technical Education: We cover real-world touring skills, gear walkthroughs, and production insights no school can teach. • Behind-the-Scenes of Bands: See how artists build their touring operations—from hiring crew to building rigs—and hear their production stories.

Connect With Industry Partners We work directly with sponsors and trusted brands like Guitar Center Professional to bring you product spotlights, affiliate deals, and gear used by today’s top pros. This isn’t just advertising—it’s gear in the field, on real tours, from the people who rely on it every night.

Why Download This App? • You want to know how the biggest shows in the world get built • You're looking to break into the touring industry—or level up in it • You want mentorship and real connection with the pros • You love live music and want to support the people behind it • You crave unfiltered, honest stories from the road

This is more than content. It’s community. It’s education. It’s the story of live music told by the people who live it every day.

Welcome to This Is DeLaCruz—where the crew finally gets the spotlight.