Red Hen for Farmers

Red Hen for Farmers: Grow Your Farm’s Sales with Ease

Red Hen for Farmers is the official app for growers, homesteaders, farmers, ranchers, and producers who want to sell directly to local customers. Whether you're managing a small homestead or a large-scale farming operation, our platform gives you the tools to streamline sales, connect with nearby buyers, and grow your local customer base — all from your phone!

Built by farmers and food advocates, Red Hen was designed to solve one of the biggest problems in the local food economy: access. We make it easy for customers to find your farm — and even easier for you to manage orders, update inventory, and get paid — without having to build your own website or juggle multiple softwares.

Who it’s for: Red Hen is for any small to mid-sized farm, ranch, or food producer that wants to:

• Sell directly to consumers

• Expand your local customer base without relying on farmers markets alone

• Simplify order management and fulfillment

• Accept online payments with zero hassle

• Promote your products with no upfront marketing cost

How it works:

1. Create your farm profile – Share what you grow, your certifications (organic, pasture-raised, regenerative, etc.), and your pickup or delivery options.

2. List your products – Easily add seasonal produce, meat, dairy, eggs, grains, honey, and more. Set prices and availability with just a few taps.

3. Start selling – Customers near you can discover your farm in the Red Hen marketplace, place orders, and pay directly through the app.

4. Fulfill and deliver – You choose whether customers pick up, you deliver, or you offer shipping. The app keeps orders organized in one place.

Key Features:

• Mobile-first farm storefront – Create and manage your online presence without needing a separate website.

• Product inventory & pricing – Add, edit, and update your listings anytime.

• Order tracking & notifications – Receive real-time order alerts and stay on top of pickup or delivery schedules.

• Direct customer messaging – Answer questions and build relationships with your buyers.

• Secure payments – Accept online payments with instant deposits and easy tracking.

• Certifications & filters – Showcase labels like USDA Organic, Animal Welfare Approved, Grass-Fed, and more so customers with dietary or ethical preferences can find you.

• Zero up-front cost – There’s no fee to join. Our launch offer includes six months with no platform fees.

Why Red Hen?

Small farms deserve modern tools — without giving up control or independence. Red Hen gives you access to a growing nationwide community of local food customers looking to buy better ingredients directly from the source. We’re not just another middleman; we’re a platform built for and by people who care deeply about the future of farming and food.

More Customers, Less Overhead

With Red Hen, you can:

• Reach buyers beyond your zip code

• Get visibility through app filters and search

• Offer flexible delivery or pickup options

• Spend more time growing and less time marketing

Join the Red Hen movement

Farms in every state across the country have already registered to sell through Red Hen. We’re helping farms build stronger, more profitable local food systems — and we’d love for you to join us.

Sign up today and turn your phone into your new farm stand.