CaltonDatx

See your audience. Measure impact. Optimize your Out-of-Home ads.

CaltonDatx – Real-Time Audience Analytics for OOH Advertising

See your audience. Know your impact.

Get valuable insights into who views your Out-of-Home (OOH) ads. Whether you're running digital billboards or screens, CaltonDatx helps you measure, analyze, and improve your advertising effectiveness—on the ground and on the road.

Key Features:

Understand Your Audience Using camera and machine learning, CaltonDatx collects anonymous data on pedestrians and vehicles. It detects demographics such as age, gender, emotional expressions, dwell time, and impressions—helping you design campaigns that engage.   Measure Vehicle Traffic Track car, motorcycle, and truck traffic. Measure vehicle speeds and exposure levels to optimize roadside advertising campaigns.

AI-Driven Insights CaltonDatx delivers actionable insights and recommendations powered by AI, allowing you to make data-driven decisions and improve audience engagement.

Privacy-Focused We don’t store personal data. CaltonDatx is fully GDPR-compliant, with encrypted data transmission and strong security protections.

What You Can Do with CaltonDatx: View real-time audience data Monitor impressions, engagement, and peak traffic times Analyze audience demographics and emotional responses Track vehicle exposure by type and speed Receive detailed reports and trends Integrate easily with your OOH system Improve Your Ad Performance Place your screens in high-traffic areas and adjust content based on your audience. Track Cost Per Mille (CPM) with actionable data.

Always Stay Informed With live dashboards and customizable alerts, you can track spikes and trends in audience engagement.

Key Capabilities: Real-time AI-powered insights Fast reporting and easy integration Works across all OOH environments No personal data stored—100% privacy-focused Start optimizing your Out-of-Home ads with CaltonDatx.