SOWANT: Shared Wishlist

Save it and SOWANT keeps watch. Restocks of sold-out pieces, sales that start without warning, new arrivals from the brands you follow — you hear about them first.

A wishlist you actually share.

SOWANT is where you keep the things you want — and let your friends see them. Follow each other, look through each other's lists, and stop guessing what to give.

■ Share it with friends Follow the people whose taste you trust. Your lists are visible to them, theirs to you. Birthdays and housewarmings stop being a guessing game, and nobody buys the same gift twice.

■ Curated by a New York editor Our editor spent years as an art director at a New York lifestyle magazine. Every day we gather new arrivals and sales from hundreds of designer and boutique brands, and the ones worth your attention get picked out by hand — designers you haven't heard of yet, with no ads in the way.

■ Save it, and you'll know When something you saved comes back in stock or goes on sale, you get a push notification right away. Restock announcements that vanish in 24 hours, sales that start without warning — you hear about them first.

■ From any store, just the link That brand site you spotted on Instagram, an overseas select shop, a local boutique. Save the link from any store and it lands in your list, without leaving the page.

■ One wishlist across every store Your saves are scattered across brands and shops. Bring them together into a single cross-store wishlist, no matter where you found them.

■ No ads in the way No forced advertising. Just a shopping experience built around your taste.

■ Start with a taste test A short taste test recommends brands that suit you, and following a brand sets up its new-arrival and sale alerts automatically.

Made for you if · You want your friends to know what you actually want · The brands you love sell out fast · Your wishlists are spread across too many stores · You would rather find the designers before everyone else

Start with SOWANT and stop missing the brands you love.