MyHappy.Horse

YOUR HORSE’S PERSONAL NUTRITIONIST Expert equine nutrition, backed by 25 years of science

That low-grade worry that something isn’t quite right with your horse’s feeding? You’re not imagining it. And you’re not alone. If you’re anything like most horse owners I talk to, you’ve lost confidence in your own judgment. Because the feed store says one thing. The Facebook group says another. Your vet says something else. Here’s something most people don’t realise. The more confused you are, the more you spend. So I built MyHappy.Horse. To give you your confidence back.

WHAT THIS APP ACTUALLY DOES MyHappy.Horse is an equine nutrition app that looks at your horse as an individual and helps you build a feeding plan around exactly what they need to thrive. You tell us about your horse. We do the maths. You get clarity.

HOW IT WORKS 1. Enter your horse’s details: age, breed, weight, workload, health history and goals 2. Add what you’re currently feeding: pasture, hay, feeds, supplements 3. Get your analysis: instantly see what's working, what's missing, and what to drop.

WHAT HORSE OWNES ARE SAYING “Our mare had laminitis and hoof problems for months. We thought we were going to lose her. With a change in diet alone she started to put on weight, look brighter and her hooves were improving. She even has a shiny coat again.” - - Wendy G. “I felt like I was constantly second-guessing my feeding decisions. Once her feeding was balanced, her gut settled and I finally got the mare I loved back.” - - Lavender “I am actually able to feed less, saving money in the long run, while knowing I am giving my horse everything she needs to thrive.” - - Morgan G.

WHAT YOU GET • Full diet analysis: see exactly where energy, protein, vitamins and minerals sit relative to your horse’s daily requirements • Gut Health Score: know whether your feeding plan is supporting or stressing your horse’s gut • Smart supplement guidance: stop buying things you don’t need and start knowing what actually fills the gaps • Lifetime health records: track body condition, coat, energy, hooves and hay, pasture and feeding changes over time • Custom health goals: track weight, performance, hoof quality and gut health • Professional nutrition reports: shareable with your vet or agistment/barn

THE SCIENCE BEHIND IT I’m Dr. Nerida McGilchrist. PhD equine nutritionist. And I’ve had 25 years of one obsession: making sure horses get fed in a way that’s truly right for them. And that their owners never have to guess. I built FeedXL and the Equilize software before this. MyHappy.Horse is the tool I always wanted to build… the one that fits in a busy horse owner's pocket. Every recommendation in this app is grounded in equine nutrition science and 25 years of industry experience, not trends.

THE MOST EXPENSIVE THING IN EQUINE NUTRITION ISN’T THE WRONG SUPPLEMENT. It’s not trusting yourself. MyHappy.Horse gives you the science to back your instincts, so you can stop second-guessing and start knowing, with confidence, that you are feeding your horse what is right for them.

FREE AND PREMIUM PLANS Free Plan: Download free with lifetime access for one horse. Includes basic diet overview and permanent health records. (Account required to save data) Premium Plan: Full diet analysis with complete nutritional breakdowns, gut health scoring, nutritional disease management, and professional report exports. Available as a one-month pass or annually. Additional horses: Your first horse is free. Add more with a simple in-app purchase.

AND ONE MORE THING A portion of every MyHappy.Horse subscription goes directly to supporting working horses, donkeys and mules in developing countries, beginning with Egypt Equine Aid. When you feed your horse better, you help another horse somewhere in the world too.

YOUR HORSE IS COUNTING ON YOU. YOU CAN COUNT ON US. Download MyHappy.Horse and turn confusion into confidence, today. Currently available in Australia. The US and UK are coming soon.