AtopicKids: Mind Over Scratch

Saying "Don't Scratch" Doesn't Help — It's Part of the Problem!

As a parent, watching your child suffer from relentless itching and sleepless nights can be heartbreaking. AtopicKids is here to help change the story. Developed by a leading PhD clinical psychologist, AtopicKids teaches children how to spot the urge to scratch before it happens — and manage itching with confidence. Through short daily video lessons and exercises you’ll complete together with your child, you’ll learn strategies that can support better daily management of chronic eczema.

2.4% of the world’s population — 220 million people — struggle with Atopic Dermatitis. That’s why we created AtopicKids: a 4-week program designed for busy parents, built from real personal experience and backed by clinical research.

In just a few minutes each day, you’ll:

• Help your child spot and resist the urge to scratch.
• Build lifelong eczema coping skills together.
• Learn how to respond more effectively when you see your child scratching — (hint: saying "Don't Scratch" doesn't help).
• Give your child the tools to thrive — and give yourself the confidence to guide them.

Join Jane, your AI guide, and get started today with our easy-to-follow program!

• The program is designed for children 8 years or older.

Unlock full access to the AtopicKids program with a one-time purchase of $19.99. Purchases are billed to your iTunes account upon purchase confirmation.

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Disclaimer: Eczemy / AtopicKids provides educational content only. It does not offer medical advice and is not a substitute for professional medical consultation. Always seek the advice of your physician or qualified health provider with any questions you may have regarding a medical condition.