Spain Tourism European Summit

Turespaña is organizing reverse marketing sessions in the city of Toledo.

Turespaña is organizing reverse marketing sessions from May 21st to 23rd in the city of Toledo, aimed at diversifying the tourism offerings in European markets. The objective of these sessions is to connect the demand from the originating countries with the Spanish offerings - tourism promotion entities and companies - in order to explore business opportunities that result in increased arrivals of European tourists to Spain and their expenditure while in the country, all from a sustainability perspective. Turespaña is opting for a format that encourages and promotes interaction between buyers and sellers by creating meeting spaces that go beyond purely commercial interests: buyers and sellers will coexist for three days, combining the commercial program with social activities that foster interaction and mutual understanding. Finally, the sessions are complemented by pre-tours and post-tours where destinations can showcase their offerings and buyers can experience them firsthand.