SAM 2025

SAM is a 5-day biennial event dedicated to the development of financial inclusion in Africa. It's the event not to be missed by professionals in inclusive finance!

The next edition will take place in Nairobi, Kenya, from October 13 to 17, 2025.

To experience the event even more intensely, download the app designed specifically for SAM 2025 and:

• View the complete event program, day by day;

• Create your own agenda by registering for the various workshops, training sessions, and conferences offered;

• View the profiles of other participants, speakers, and innovators;

• Visit the virtual booths of sponsors, partners, and exhibitors in the Innovators' Village;

• Chat with over 1,000 attendees and organize B2B meetings

• Receive live push updates throughout the event

• Find your way around the Kenyatta International Convention Centre

We look forward to seeing you there!

The SAM Team