Crakly

The Crakly app has simplified video creation and sharing and taken it to the next level. All users have to do is record anything and everything from their daily routines and post it instantly. Due to the short format, neither the video-creation nor the watching process takes much time or effort. Additionally, this short-form video content is played as soon as a user opens the app. The videos start playing one-by-one and a viewer gets lost in a sea of fun, entertaining, addictive video content. Due to this addictive nature of the type of content, it is very easy for people to keep watching random videos for hours. Moreover, Crakly offers plenty of features that make video creation super easy. It comes with a bunch of filters, stickers, effects, sound effects, and songs that users can easily incorporate into their videos. Duet and Stitch features also enable users to easily collaborate with each other or create content based off of other users’ videos. Even with the viral trends and challenges, users can easily tap on the audio used in the video and create their own content with it. This makes it extremely easy for users to participate in challenges or follow a new trend. The easier it is to jump in on a trend, the more popular that trend will become. As those trends transcend to other social media platforms, they can draw in new users to the platform.