Lose It! – Calorie Counter

Name: Lose It! – Calorie Counter
Rating: 4.8 (770086 reviews)
Author: FitNow

By: FitNow App

Food Tracker for Weight Loss

Overview

Version:

18.4.202

Last updated: 2026-07-31

Ranking

#532 ▼ 3

Overall

Features & Capabilities

Lose It! – Calorie Counter is a comprehensive weight-loss companion that helps you stay on track with food, nutrition, and exercise. Set your weight-loss goals, receive a personalized daily calorie budget, and easily log meals, calories, and activity to watch your progress unfold. The app supports tracking nutrition and macros, carb intake, and even intermittent fasting schedules, so you can tailor your diet to your needs. With intuitive reports and progress views, you’ll see how small daily choices add up to big results, stay motivated, and adjust your plan as you learn what works best for your body.

AI voice and photo meal logging let you record meals in seconds, while premium features add barcode scanning, advanced macro tracking, health goals, and more. Meal planning, targets, and fitness app syncs (Fitbit, Google Fit, HealthKit, and others) help align your entire routine. Plus, a built-in community keeps you motivated and accountable as you pursue your weight-loss journey. Lose It! has a long track record and a global database of items and recipes to support your personalized plan.

User Growth & Download Statistics

App Education Analytics

By:

FitNow

Rating:

4.80

(770,086) 1,447 new ratings

Version:

18.4.202 Last updated: 2026-07-31

Version code:

889252478

Creation date:

2008-11-21

Compatible devices:

Size:

216.63MB

URLs:

Website ,Privacy policy

Full description:

Source:

Apple Apps Store

Data ingested on:

2026-08-06

Compare stats and ranking:

Ranking

# 532 ▼ 3

Other platforms

Calorie Counter by Lose It! (v18.4.302)

21,481,394 4.57

(181,232)

For Developers

Monetize with App Pass Boost with Extension Booster

Contact the developer

Chrome-Stats does not own this Apple app. Please use these information below to contact the Apple app developer.

Developed by:

FitNow

Apple Apps Store

https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629

Website:

http://www.loseit.com

User Reviews

Users like Lose It! for its ease of use, quick food logging, accountability, and flexible tracking options, with long-term use helping weight maintenance. Recurrent downsides include intrusive advertising and pricing pressures (premium gating), performance issues and jarring UI updates, concerns about nutrition data accuracy, and onboarding friction or trial prompts.

Pros

Easy to use and quick food logging; user-friendly interface and responsive tracker.
Helps users stay accountable and supports weight loss goals over time.
Flexible tracking options (calories, macros, sodium, sugar) and the ability to customize tracking, plus weight/activity tracking.
Long-term reliability; many users report using Lose It! for years and successfully maintaining weight.

Cons

Intrusive ads on the free version, including scammy and malware-like ads; ad frequency is disruptive.
High subscription cost and gating; perceived lack of flexible pricing (no monthly option; wall to premium).
Performance and stability issues (freezing, crashes, lag) and dislike of recent UI changes/design overhauls.
Data accuracy concerns with nutrition labeling (nutritional values can become inconsistent or misleading; calls for governance).
Onboarding friction and trial pressure (long onboarding Q&A and trial prompts).

Recent reviews

Great

by Ma*****, 2026-07-27

I started my weight loss journey 1/2026 and Lose It! has been an incredible tool in my weight loss journey. I started using it while making major lifestyle changes, and it helped me stay accountable, understand my nutrition, and track my progress in a way that worked for me. With consistency and dedication, I have lost around 50+ pounds, and Lose It! has been there every step of the way. I love how easy it is to log meals, track my goals, and see my progress over time. The app has helped me build awareness and healthier habits that I can continue long term. Their customer support team is efficient when you have a question also! Thank you, Lose It!, for being such a helpful part of my journey!