Tig Short

This is an app for creating and distributing the interactive video 'Tig'. You can distribute videos with links to introduce items you like within the video

■ Tig Short App This app allows you to create touchable videos easily and quickly. You can make any object in the video touchable by simply tracing your finger over the object. Any information can be linked to the object, so you can introduce a product and have viewers transition to its product page on the spot or introduce places or people and have viewers transition to its details page. You can maximize your marketing opportunities by seamlessly transitioning viewers from the video to relevant pages, based on what they found interesting in the video.

Videos can be viewed from anywhere; on PCs, tablets, smartphones, and various SNS applications. A Tig account is required to create Tig videos. You can create an account within the app if you do not have an account already.

■ What is interactive video platform Tig? Up until now, generally, people use the Web to search for more information about something that appears in a video. However, if you don’t know what something is called, it is difficult to find the answer by the searching the Web. With Tig, you can stock pre-embedded information by simply touching (or ‘Tig-ing’) the relevant places in the video. Also, by touching the stocked items, you can get various information of, for example, the product, place, person, music, etc., from the linked pages. Therefore, the process from the video to the desired answer is significantly shorter and also can be completed with only intuitive operation.

• Tig is an interactive video technology independently developed by Paronym Inc.