Switch Natural

Switch Natural is trusted by thousands of ingredient-conscious shoppers. In a market where 'clean' beauty is often marketing, Switch Natural decodes the ingredients themselves—reading labels on the bottle or on your screen instead of relying on barcodes or vague scores. The app stays up-to-date with brand formulary changes and links you directly to peer‑reviewed research, so you can decide for yourself rather than taking marketing at face value. And because it’s 100% independent, there are no brand partnerships or investor influences—only your safety and informed choice.

How it works: Snap a photo, scan the ingredient list, and tap any item to see why it’s flagged and the related research. If you want safer options, Switch Natural guides you to a shop of over 3,000 vetted products, with filters for retailer, brand, price, or popularity. This makes it especially helpful for families, or for navigating beauty and cleaning products at stores like Sephora or Target. Note: Switch Natural focuses on personal care items (cosmetics, cleaners, and kids’ products) and is not intended for food or supplements. Patent Pending.