Features & Capabilities

Choice helps you save more for retirement by giving you a shot at free bitcoin every day. With Choice, you can invest in bitcoin, crypto, stocks, and thousands of assets—all in one tax-advantaged IRA. No setup fees, no minimums—just more choices for your hard-earned money.

Choice App transforms traditional retirement accounts into bitcoin, crypto, and other alternative assets with tax benefits, daily Blinko rewards, real-time insights, 24/7 trading, and easy portfolio management. Digital Trust serves as the independent custodian, providing regulated custody while you direct your investments.

User Growth & Download Statistics

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Developed by:
Choice Holdings Incorporated
Apple Apps Store
https://apps.apple.com/us/app/choice-bitcoin-in-your-ira/id1563472237
Website:
https://www.choiceapp.io

User Reviews

Feedback centers on two themes: promising features (Bitcoin IRA and a Blinko game that could earn sats) and persistent financial/operational issues. Reviewers repeatedly cite steep, opaque fees and new charges, difficult exits, and withdrawal/transfer hurdles. Usability gaps and lack of transparency around statements compound frustration. A minority valued the IRA concept and game, but the consensus skew is strongly negative, advising caution and exploration of alternatives.
Pros
  • Bitcoin IRA capability allowing retirement crypto investments.
  • Blinko game offered a fun, gamified way to earn sats.
  • Occasional responsive customer support that resolved issues.
Cons
  • Very high and opaque fees, including a mandatory monthly minimum ($20) or 1% of holdings, plus additional charges.
  • Withdrawal and transfer problems, including slow or blocked transfers and issues with accessing funds (e.g., DTC code problems).
  • Frequent policy changes and fee hikes that reduce value (post-promotional periods and new fee structures).
  • Poor in-app transparency and usability, with difficulties accessing statements and deposits taking days (market buys sometimes not working).
  • Perceived dishonest practices or scam risk cited by multiple reviewers.
Recent reviews
Update: customer support reached out to me and resolved the fee issue. As long as they follow their promises.. I started accounts with them when they were still Kingdom Trust. At that time they charged 1% to sell or buy, which is high, but it was in-line with the competition. Now they charge both an exchange fee and a Choice fee, this would be 3.2%. They also do not allow a swap so if you are trying to trade from Solana to Bitcoin you will pay another 3.2%. So let me get this straight. They charge 6.4 %for a swap! I am moving my accounts, request from them instructions on how to do in-kind transfer.
by Gr*****, 2026-01-16

Had my Account with Choice for 4 years before transferring it out due to the outrageous high fees they charge. Each month I was charged a super high monthly fee for just having my account open and funds invested in BTC. I didn’t trade much but there are also pretty high trading fees if trading large amounts and many other fees that they charge for that other brokerages don’t. Sure you can win a few sats playing blinko but then you’ll get hit with insane fees for your Account. During my 4 years with them there was no major feature releases or improvements. They had in their road map to allow instant deposits and trading but never implemented it. So any deposit you make takes 3-4 days to clear before you can trade, which makes buying any BTC dips impossible. They also do not provide monthly, quarterly, or any Account Statements available in your account. You have to submit a customer service ticket to get a simple Account statement. What kind of financial site/app doesn’t allow customers easy access to things like Statements?
by zt*****, 2025-12-15

Don’t store your btc with them. Huge monthly fees that cant be seen in transaction history. Your btc will not grow with them. Would easily give negative rating if I could. Transfer out process is also very slow and not as efficient as other platforms. Do not recommend.
by St*****, 2025-10-26
View all user reviews ›

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